The association between Omega and swimming dates back to 1932 when the brand was first entrusted with the official timekeeping of all disciplines at the Olympic Games including swimming. It is still going strong as Omega prepares for its role as Official Timekeeper at this year's FINA World Championships in Rome, the biggest aquatics event of the year. More recently, Omega led the move to bring results to the internet, launching live timing in 2000. The system allows swimming fans all over the world to call up results in real time via the internet. Omega's contributions are vital, particularly in view of the increasingly keen level of competition. For example, at the Olympic Games in Beijing in 2008, only a hundredth of a second separated gold medallist Michael Phelps and silver medallist Milorad Cavic in the men's 100-metre butterfly. OMEGA Timing's high-speed video cameras confirmed that the results recorded by the company's electronic system had been absolutely perfect.

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